Celerodata - A Comprehensive Advertising Data Processing Platform

Overview

Celerodata is a sophisticated advertising data processing platform that I built from the ground up, serving as the sole developer. The platform integrates with various advertising services including Google Ads, Facebook, Yahoo, Bing, Google DV 360, and TradeDesk to pull in advertising payment data. It utilizes DataRobot's API for lead scoring and generates invoices for clients based on the advertising data, subsequently uploading these invoices to QuickBooks. A unique live invoicing solution was built using Pusher WebSockets that allows users to create invoices in real-time and pull data from third-party servers on demand. Furthermore, I integrated a Stripe subscription module to manage access to different parts of the application based on user payments.

Technologies Used

• Laravel: The entire platform was developed using Laravel, a robust PHP framework known for its elegant syntax and powerful features. It was used to create the backend and the business logic of the application.
• Pusher WebSockets: This real-time communication technology was used to develop a live invoicing feature, providing an engaging and instantaneous user experience.
• Stripe: Stripe's reliable and secure subscription module was integrated for handling user subscriptions and payments.

Features

• Integration with Multiple Advertising Platforms: The application connects with multiple advertising platforms to pull in and process payment data.
• Lead Scoring with DataRobot API: The platform uses the DataRobot API to perform lead scoring, which helps in the evaluation of potential customers.
• Automatic Invoice Generation and Upload to QuickBooks: At the end of each month, the platform generates invoices based on advertising data and automatically uploads them to QuickBooks.
• Live Invoicing with WebSockets: The Pusher WebSockets-based live invoicing feature allows users to create invoices in real-time and pull data from third-party servers on demand.
• Subscription Management with Stripe: User access to various parts of the application is managed based on their Stripe subscriptions.

Challenges and Solutions

The main challenge of this project was integrating multiple third-party services and maintaining data consistency across all these platforms. This was addressed through careful API integration and rigorous testing.

Impact

Celerodata streamlines the process of advertising data processing by integrating multiple advertising platforms and automating various tasks, like invoice generation and lead scoring. It stands as a testament to my capabilities as a full-stack developer, and my ability to create comprehensive and efficient data processing solutions.